I’m Heidi. 

a CIRS patient turned BioBehavioral Health Coach and PhD researcher.

I specialize in caring for people who do NOT yet have a doctor. This is a critical time to have a Coach.

I know what it’s like to feel crushed under brain fog, exhausted by endless protocols, and lost in the complexity of recovery. I also know the fear and frustration of not being able to find a Shoemaker doctor or even a doctor who understands CIRS.

That’s why I built the CIRS program I wish I had. A place where the science is simplified, the Shoemaker Protocol steps are clear, and you’re never alone in the process.

The CIRS Decoded Coaching Program was created by a Shoemaker Proficiency Partner who has taken the Shoemaker Protocol and translated it in a way that will help you be successful, even when your brain is taxed. Here, you will find what you can do NOW to begin healing. This does NOT replace working with a doctor; it is what you do while you are stuck waiting, sometimes for years, trying to find a CIRS-literate doctor. I help you heal your brain and bilogy so you can complete the Protocol that heals your body.

Heidi Wooley MS

MS Psychology | PhD Candidate

CIRS Neurobehavioral Specialist

Shoemaker Proficiency Partner Diplomate

Certified Brain Health Practitioner

Why I’m Different

I’m not speaking to you from a textbook.

I live with CIRS every day.
I’ve walked through the confusion, the invalidation, the “normal test” conversations, the spiraling symptoms, and the long stretch of waiting to find competent care.

Now I coach the exact group I wish had support sooner:
people who know something is wrong, but don’t yet have a doctor to guide them.

That means we focus on what’s possible right now:
✅ Stabilizing your system
✅ Reducing symptom intensity
✅ Restoring daily function
✅ Helping you become an informed, organized patient, ready for the right medical team

What We Do While You’re Waiting for a Medical Team

Here’s the truth: CIRS affects multiple body systems.
When someone has CIRS/SIRS, their biology can feel like a “full-body traffic jam”, inflammation, stress chemistry, sleep disruption, cognition changes, mood shifts, gut dysregulation, histamine issues, and more.

My job is to help you create order, clarity, and regulation in the middle of that chaos.

1) Regulate Your Nervous System (So Your Body Can Exhale)

When the nervous system is stuck on high alert, everything feels harder: pain, mood, sleep, digestion, brain function, and motivation.

Using my Bio-Behavioral Blueprint, we work on:

• nervous system regulation and safety cues

• daily routines that reduce reactivity and flare patterns

• behavioral strategies that support follow-through (even with brain fog)

• sleep and recovery rhythms that help your body stabilize

Goal: You feel more anchored, less reactive, and more “in your body” again.

2) Calm Neuroinflammation + Support Brain-Based Symptoms

CIRS/SIRS can impact the brain, concentration, memory, mood, overwhelm, emotional intensity, fatigue, and sensory sensitivity.

We focus on:

• reducing “inflammation amplifiers” in your day-to-day

• creating a symptom-calming plan you can actually follow

• supporting cognitive and emotional steadiness through targeted regulation

Goal: Your mental state becomes more stable, so you can make decisions again.

3) Understand Your Current Biology (Because CIRS Is Multi-System)

So many clients tell me, "I don’t even know where to start.”

We start by mapping what’s happening in your body, so you’re not guessing.

I help you:

• understand how CIRS/SIRS can disrupt multiple systems

• organize your symptoms into a coherent pattern

• identify what information and labs may be helpful to discuss with a future provider

• create a plan that supports the body systems most impacted right now

Important note: I do not diagnose or treat disease, and I don’t replace a physician.
I help you build stability and a practical support plan while you pursue medical care.

My Coaching Framework: The B3 Model + Bio-Behavioral Blueprint

I use two core frameworks to guide our work:

The B3 Model

We focus on the foundational “big levers” that move the needle when your system is dysregulated—so you’re not trying to do everything at once.

The Bio-Behavioral Blueprint

This is where science meets real life. We translate complex biology into:

• doable daily actions

• simple tracking that doesn’t create obsession

• supportive routines that work even with low energy and brain fog

• a plan you can sustain long enough to feel change

Why This Works When Others Don’t

Information Alone Doesn’t Heal. Implementation Does.

Most CIRS support falls into two traps:

• It overwhelms you with complex science but doesn’t translate it into a clear, livable plan.

• Or it offers one-size-fits-all “quick fixes” that ignore how deeply CIRS impacts your immune system, brain function, and behavior.

The CIRS Decoded Coaching Program is different because it:

• Combines Science + Compliance Psychology
  You’re not just told what to do, you’re coached through how to do it in real life, especially when brain fog is high, motivation is low, and your environment is still being stabilized.

• Uses the B3 Model (Biology → Brain → Behavior)
  We assess what’s happening in your biology, translate how it’s affecting your brain (focus, mood, resilience), and then build the behavioral systems that make your protocol actually stick.

• Was Built by Someone Who Understands CIRS From the Inside Out
  This isn’t theory or a generic checklist. It’s the structured system I wish I had while navigating CIRS, a traumatic brain injury, and years of trial-and-error, refined into a clear coaching process.

• Honors Your Time, Energy, and Cognitive Bandwidth
  Coaching is designed for brains that fatigue quickly: simple priorities, short actionable steps, and “bad-day” strategies so you can keep moving forward without burning out.

What CIRS does to the brain...

In simple terms, research shows CIRS can:

• Inflame the brain (neuroinflammation): microglia switch “on,” which can cloud thinking and slow processing.

• Disrupt executive function: planning, working memory, attention, and decision-making get less reliable.

• Alter stress circuits (HPA axis): you may feel wired, tired, or both—making recovery tasks feel overwhelming.

• Reduce cognitive energy: mental fatigue and brain fog increase, so complex steps are tough to sustain.

• Disturb sleep + glymphatic flow: poor restoration overnight can worsen daytime symptoms.

• Sensitize the nervous system: increased light/sound sensitivity, anxiety, and reactivity to stressors.

• Affect mood and motivation: more irritability, low drive, or “flat” motivation even when you care.

How this shows up in behavior:

• • Decision fatigue: too many choices = stalled action.

  • Inconsistent follow-through: you start strong, then fizzle as cognitive load rises.

  • Avoidance of complex tasks: labs, detox steps, and environment fixes feel “too much.”

  • Forgetfulness: missed doses, skipped steps, or difficulty recalling instructions.

  • All-or-nothing cycles: push hard → crash → lose momentum.